To do business abroad, multinational companies must connect separate domestic markets to a global market. Two factors at the macrometric scale highlight the trend towards greater globalization. The first is to remove barriers to cross-border trade facilitation (e.g. B, the free movement of goods and services, as well as capital known as „free trade”). The second is technological developments, in particular developments in the fields of communication, information processing and transport technologies. To maintain and carry out successful business operations in foreign countries, people need to understand how differences in culture and traditions between nations affect business practices. This idea is known as cultural education. Without knowledge of the culture of a host country, the corporate strategy of entering foreign markets is more difficult and prone to errors than the market and culture of the country of origin. This can create a „blind spot” during the decision-making process and lead to ethnocentrism. The international business training introduces the student to new concepts that may be applicable in international strategy in topics such as marketing and operations. Overall, we can say that a positive BIE helps not only businesses, but also society and the country. Therefore, a company must strive to adapt to the environment in which it operates.
In addition, the government must ensure that it strives to provide businesses with an enabling environment that helps them maximize their potential. All major international cases conducted in the world can be classified under seven main types. These can also be called business forms. Let`s look at each of them in detail – this includes the availability of machinery and raw materials for production in a country. In addition, the level and acceptance of technology in a country also plays a crucial role in choosing a company`s performance. Since a company has no control over the external environment, it is important that it adapts to a country`s technological environment. A company faces several challenges in the internationalization of its activity. Nevertheless, an international company offers several advantages for the economy and society. The first advantage is that it helps to bring the world together or develop a global village.
It also facilitates the cross-border transfer of capital, human capital, ideas and information. Cultural factors play an important role in deciding what kind of product a company should offer. A company should consider the following cultural factors to increase its chances of success: The following table provides descriptions of higher education in international business and its benefits. By focusing on these, students gain a better understanding of political economy. These are tools that would help future businessmen bridge the economic and political gap between countries. Therefore, a company must analyze the political environment in the country it wants to enter. It must examine the extent to which a government is business-friendly and what facilities it provides for companies to set up and do business in that country, and examine the legal restrictions imposed by the government. Legal restrictions could concern the granting of licences and the import and export of products (capital goods). After all, a joint venture and a wholly-owned subsidiary are two other opportunities to enter international business.
A joint venture occurs when a founded company is jointly owned by two or more companies (most joint ventures consist of 50 to 50 partnerships). This is different from a wholly-owned subsidiary when a company holds 100% of a company`s shares in a foreign country because it has either started a new operation or acquired a company established in that country.  When commercial activity crosses borders triggered by the exchange of goods and services, it is called international trade. The word international trade cannot be crystallized into a single generally accepted definition, although there are many definitions. It includes not only the movement of goods and services, but also intellectual property, technology and capital. Recognizing the complex factors that can influence a company`s strategic decision to expand internationally In a nutshell, it can be concluded that different markets, cultures, legal systems, economies and technologies contribute to the complexity of international trade, all of which must be integrated into business policy and practice. International companies are developing strategies to take advantage of the opportunities offered by the environment. As a direct result, international trade differs from domestic trade due to differences in environmental dynamics and operational nature. These are the main types by which people, companies and governments conduct international business.
However, business methods are only a small part of the international business environment. Terrorism is a deliberate act of violence against a group of people. In most cases, acts of terrorism stem from hatred of religious, political and cultural beliefs. One example was the infamous 9/11 attacks, dubbed terrorism because of the massive damage done to American society and the global economy by the hostility of some radical Islamic groups to Western culture. Terrorism affects not only civilians, but also businesses and other businesses. These effects may include: physical vandalism or destruction of property, declining sales due to frightened consumers, and government adoption of public safety restrictions. Companies doing business internationally will find it difficult to operate in a country whose security is not assured against these attacks.  In principle, international trade is a cross-border transaction between individuals, businesses or government agencies. .